Safety Insurance Signs Multi-year Sponsorship Extension with Patriots Radio Network on Boston's 98.5 The Sports Hub (WBZ-FM)

BOSTON, Mass. (September 5, 2013) - Safety Insurance (NASDAQ: SAFT), a leading provider of auto, home and business insurance in Massachusetts and New Hampshire, has announced a multi-year renewal of its exclusive naming rights of the New England Patriots Radio Network on 98.5 The Sports Hub, the official flagship station of the New England Patriots.

"Our sponsorship of The Safety Insurance 98.5 The Sports Hub Patriots Radio Network is a unique opportunity to communicate the value of Safety Insurance and its team of Independent Agents to listeners throughout Massachusetts and New Hampshire," said George Murphy, Vice President of Marketing, Safety Insurance. "We are proud to offer high-quality service and coverage at a competitive price through our network of local Independent Agents."

"We're delighted to extend our relationship with Safety Insurance as the exclusive naming rights sponsor of The Safety Insurance 98.5 The Sports Hub Patriots Radio Network," said Mark Hannon, Senior Vice President, CBS RADIO Boston. "We're proud to have a partner like Safety Insurance that plays such an integral part of The Sports Hub's broadcast of game day programming and our overall Patriots coverage."

Those listening to The Patriots Radio Network can expect to learn more about Safety Insurance's user-friendly and time-saving benefits such as its online and mobile app platforms that allow users to pay bills, file claims and check policies easily and at their own convenience.

The Patriots Radio Network and CBS RADIO Boston will also continue to support Safety Insurance's safe driving initiatives. Safety partners with educational non-profit Safe Roads Alliance as well as Massachusetts-certified driver skills development program In Control Crash Prevention to further its mission of promoting safer driving. In addition, all drivers who receive their learner's permit in Massachusetts will receive “The Parent's Supervised Driving Program”, a guide for parents to help them teach their teens how to drive. This was developed with the support of Safety and partners Safe Roads Alliance and Travelers Marketing.

In 2013, Safety Insurance was recognized among the 2013 Ward's 50 Top Performing P&C Insurers for the sixth year in a row and honored as a Boston Business Journal “Best Places to Work” in Massachusetts.

98.5 The Sports Hub, which has been the official flagship station of the Patriots since 1995, is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 127 radio stations, the majority of which are in the nation's top 50 markets. CBS RADIO also owns and operates Boston's WBZ-AM NewsRadio 1030, WBMX-FM MIX 104.1, WODS-FM 103.3 AMP Radio, and WZLX-FM 100.7 Boston's Classic Rock.The Patriots Radio Network airs locally on 98.5 The Sports Hub as well as on 36 sister stations throughout New England.

About Safety Insurance

Safety Insurance was founded in 1979 with a belief that it would succeed as a company if customers were given the best possible service. A leading provider of property and casualty insurance in Massachusetts, Safety Insurance is the third largest writer of private passenger automobile, and the third largest writer of commercial automobile insurance in Massachusetts. Safety Insurance offers a portfolio of other personal line insurance products, including, homeowners, dwelling fire, and personal umbrella. In addition, Safety Insurance also offers commercial lines insurance products including, business owner policies, commercial package policies, and commercial umbrellas. Sold exclusively through a network of professional independent agents, Safety Insurance provides agents with state-of-the-art tools that make it easy to service and protect their customers. Safety Insurance has consistently received an “A” rating from A.M. Best.

For more information, contact:

George Murphy, Vice President, Marketing

Safety Insurance

GeorgeMurphy@SafetyInsurance.com