Safety Insurance Sponsors New Mobile App to Encourage Teen Driver Safety

Part of the award-winning Parent's Supervised Driving Program, this new free technology will help parents during the supervised driving process

BOSTON, Mass. (November 11, 2013) - Safety Insurance (NASDAQ: SAFT), a leading provider of auto, home and business insurance in Massachusetts and New Hampshire, is pleased to announce its sponsorship of a free, new mobile app titled RoadReady™, an extension of the MassDOT’s Registry of Motor Vehicles (RMV) Parent’s Supervised Driving Program.

As a supplement to The Parent’s Supervised Driving Program printed curriculum that guides parents through the teen driver education process, the app further encourages parents to play an active role in the supervised driving experience. Designed to be a non-distracting element, RoadReady is used by the parent in the passenger seat. In addition to providing suggestions for parents, the app tracks roadway types and weather conditions to encourage parents and teens to spend more time driving together in a variety of conditions.

RoadReady also tracks the exact amount of hours that permitted teens spend driving with a supervised guardian against the state required 40 hours of supervised driving, which helps them ensure they accurately meet or exceed the state’s guideline.

“Nationwide, 43 percent of first-year drivers are involved in car crashes,” noted George Murphy, Vice President of Marketing with Safety Insurance. “Safety’s priority remains keeping the roads safe for all drivers and innovative ideas like the RoadReady app will make the transition for parents of young drivers easier.”

In partnership with Safe Roads Alliance, Safety has supported The Parent’s Supervised Driving Program since its inception. The Parent’s Supervised Driving Program is distributed to all drivers who receive their learner’s permit in Massachusetts and is available online. For more information about the Program, visit:

About Safety Insurance

Safety Insurance was founded in 1979 with a belief that it would succeed as a company if customers were given the best possible service. A leading provider of property and casualty insurance in Massachusetts, Safety Insurance is the third largest writer of private passenger automobile, and the third largest writer of commercial automobile insurance in Massachusetts. Safety Insurance offers a portfolio of other personal line insurance products, including, homeowners, dwelling fire, and personal umbrella. In addition, Safety Insurance also offers commercial lines insurance products including, business owner policies, commercial package policies, and commercial umbrellas. Sold exclusively through a network of professional independent agents, Safety Insurance provides agents with state-of-the-art tools that make it easy to service and protect their customers. Safety Insurance has consistently received an “A” rating from A.M. Best.

For more information, contact:

George Murphy, Vice President, Marketing

Safety Insurance