Safety Insurance earns #2 National Ranking in Deep Customer Connections, Inc.'s Ease of Doing Business

Deep Customer Connections Announces Top 10 P&C Performers for 2013

Ashfield, MA (January 7, 2014) - Deep Customer Connections today releases its Top 10 P&C Performers list for 2013. The results represent the ratings of nearly 7,000 independent agents and brokers from surveys conducted in 2013. The agents and brokers evaluated more than 270 property and casualty carriers on the 11 unique performance factors that determine an agent’s ease-of-doing-business experience. Altogether, there were over 300,000 ratings for the year.

99% of the agents and brokers surveyed in 2013 reported that how easy it is to do business with competing carriers is "critically important" in deciding where to write business. The factors that most influence agents and brokers to write more business with P&C carriers are defined and quantified within Deep Customer Connections’ Agent Business Indicator® model. Applied to individual carriers, the model gauges a carrier’s competitive performance against those factors and prioritizes opportunities for improvement.

"The leaders of this year’s Top 10 companies - and indeed of other P&C carriers who showed exemplary performance - deserve to be commended," says Deep Customer Connections CEO Nort Salz. "This achievement requires on-going dedication to excellence across all agent touch-points throughout the organization. In our experience that requires everyone, from the CEO on down, to focus on making it easy for agents to do business with them."

Deep Customer Connections’ 2013 Top Ten P&C Performers are:

  • Safety Insurance Company
  • MMG Insurance Company
  • West Bend® Mutual Insurance Company
  • The Central Insurance Companies
  • FCCI Insurance Group
  • SECURA Insurance Companies
  • Donegal Insurance Group
  • Integrity Insurance
  • Accident Fund Insurance Company of America

For more information about Deep Customer Connections’ services or to request a complimentary 1-hour consultation with Nort Salz, contact Deep Customer Connections at 978.263.6100 or, or visit their website at

About Deep Customer Connections, Inc.

Deep Customer Connections - specialists in P&C carrier/agent consulting and research - focuses on helping P&C executives maximize revenue through agents. Widely known for its annual top 10 P&C performers list, Deep Customer Connections uses custom competitive research and its proprietary Agent Business Indicator® model to measure clients’ competitive positions across 11 Performance Factors that matter the most to agents. Based on comprehensive analysis of these metrics, Deep Customer Connections collaborates with clients’ executive management teams to pinpoint and prioritize opportunities, and then implement effective growth initiatives.