Safety Insurance Company Awarded the IASA 2018 Technology Innovation Award

DURHAM, N.C. (June 07, 2018) - The Insurance Accounting, & Systems Association (IASA) is pleased to announce that Safety Insurance Company has been awarded the IASA 2018 Technology Innovation Award. The solution was implemented with the goal of improving the customer experience throughout the claims process; a stressful and difficult time for any claimant. The program uses automated voice and SMS notifications to keep policyholders and claimants updated throughout the claims process, based on their channel of preference and the best channels for distributing immediate information updates. Touchpoints in the customer journey that are included are First Notice of Loss notifications, as well as Claim Payment notifications, ensuring that both the first contact and final contact meet the customer’s needs. With these factors working in conjunction, Safety Insurance has been able to both improve the customer journey from the claimant side (decreasing complaints and discontinued policies) as well as streamlining their claims operations and decreasing internal costs. Notification are delivered via the SPLICE Software Dialog Suite™, an award-winning, patented platform that delivers Data-Driven Dialogs® via phone, SMS, and over Voice First devices like Amazon Alexa and Google Home.

The Technology Innovation Award declaration took place on Friday, March 16, 2018 at the IASA Spring Meeting in Phoenix, Arizona and the award winners were formally recognized at the IASA 2018 Annual Educational Conference & Business Show held the first week of June in Nashville, Tennessee. The award was presented to Safety Insurance by Celeska Fredianelli, IASA’s 2017-2018 President and Audit Manager for the Aegis Security Insurance Company.

Tara Kelly, President & CEO of SPLICE Software, stated, “Safety has been a treasured client of SPLICE Software since 2015, and we’re thrilled to see them honored for their commitment to delivering superior customer service—a commitment that makes them a natural partner for SPLICE and our Data-Driven Dialogs® for touchpoints across the policyholder journey.”

Safety Insurance was founded in 1979 with a belief that it would succeed as a company if customers were given the best possible service. A leading provider of property and casualty insurance in Massachusetts, New Hampshire and Maine, Safety Insurance offers a portfolio of personal line insurance products, including, auto, homeowners, dwelling fire, and personal umbrella. In addition, Safety Insurance also offers commercial lines insurance products including, auto, business owner policies, commercial package policies, and commercial umbrellas. Sold exclusively through a network of professional independent agents, Safety Insurance provides agents with state-of-the-art tools that make it easy to service and protect their customers. Safety Insurance has consistently received an “A” rating from A.M. Best.

A webinar will be held on June 21st at 2 PM Eastern where representatives from Safety Insurance and SPLICE Software will be providing additional detail on the scope of the technology implementation and the results achieved.

While many companies who submitted accomplishments for the award achieved exceptional results through the innovative use of technology, a single winner for this year’s Technology Innovation Award, Safety Insurance, was determined by voting from an industry judging panel.

About IASA

The Insurance Accounting & Systems Association, Inc. (IASA) is a non-profit, education association that strives to enhance the knowledge of insurance industry professionals, and participants from similar organizations closely allied with the insurance industry by facilitating the exchange of ideas and information. IASA is one of the insurance industry’s largest, and most well represented trade associations. IASA membership includes insurance companies of all types (Property & Casualty, Life, Health, Fraternal, HMO and others) as members, as well as companies serving the insurance industry, regulators and also organizations more broadly representative of the financial services industry, including banks and investment brokerage firms. Learn more about IASA by visiting our website at or by calling (919) 489-0991.


IASA Media Contact:
Tricia Stillman
Assistant VP-Membership & Marketing, IASA
(984) 244.7039